TractionSquared

About US

 

TractionSquared is a team of like-minded individuals who are devoted to making a difference in the lives of others, both professionally and personally. We dedicate our time to the training and coaching of ourselves and others to create an extraordinary experience in the world and explore new possibilities at every turn. With a diverse set of interests and passions, we collaborate to bring the very best solutions and deliver the best results into a variety of professional and personal spheres.

01. Strategic and creative

Our team is committed to results and figuring out how to get them in any situation. Thinking outside of the box is what we do and our team actively collaborates to create extraordinary outcomes for you and your business. 

02. Committed to your success

TractionSquared delivers exceptional coaching and training focused on high-touch facilitation. We are committed to your vision and driven to help you and your business realize your goals now, not later.  

03. Dedicated and Passionate

We live bigger than our profession. Our team is devoted to grit, compassion and outward focus. Our enthusiasm for supporting others is contagious. We help people transform not just their businesses but their lives as well. 

Our Team

A Team of Professional Leaders

Susan Dyer, Co-Founder and President, Certified EOS® Implementer

Susan’s passion is making a difference in the lives of others. She focuses this energy on entrepreneurial leaders through coaching, mentoring and challenging leadership teams to become their very best. During her career, she ran a successful, multi-million dollar revenue generating management consulting practice specializing in developing the strategy and execution of large-scale, strategic initiatives, mergers, acquisitions and divestitures.

In the past 20 plus years she’s helped companies large and small successfully implement and sustain business operating systems (BOS). Susan came to understand that without a BOS, too many efforts, initiatives, and best laid plans fell flat. It was a true predictor of success–large scale strategic initiatives could win early on and fail long term without solid operating procedures in place.

She worked with a multitude of operating systems, using components of Lean, Six Sigma and Kaizen. But it was the Entrepreneurial Operating System® (EOS) that she found to be the most agile, reliable, and watertight solution that remains simple, proven and comprehensive. The proof? EOS is successfully running in nearly 5,000 companies worldwide. This discovery led her to become a Professional EOS Implementer. Today, she coaches entrepreneurial leadership teams, helping them implement EOS so they reach and surpass their business goals while enjoying the journey along the way. Susan pulls from her deep strategic consulting and business owner expertise to help entrepreneurial leaders get 100% on the same page with their vision, execute that vision, and build a healthy leadership team/culture. Susan’s clients find her to be insightful, passionate, feisty, and direct; inspiring them to achieve more and gain traction.

Originally hailing from Minneapolis, MN, Susan spent 10 years in Portland, OR before making Scottsdale, AZ her new home. She serves all of the Southwest, or wherever a client needs her.

Tom Wesner, Co-Founder and CEO, Professional EOS® Implementer

Tom is devoted to making a difference in the lives of others, both professionally and personally. He dedicates his time to training himself and coaching, mentoring and inspiring other entrepreneurial leadership teams to be their best.

During his career, he has led successful startups, medium sized businesses, and multi-million dollar organizations within Fortune 100 companies.  He has championed large scale strategic initiatives, organizational transformations, acquisition & merger integrations, operations, technology, product delivery and off-shore organizations. He has successfully implemented business operating systems (BOS), operational best practices and disciplines such as Lean Six Sigma, Design For Lean Six Sigma and Customer Experience Management systems.

Over the past 25 years, his passion has been helping businesses – both large & small – become their very best.  Over that time, he learned that having a solid business operating system (BOS) in place is key to achieving business success. His passion is creating clarity and alignment around a vision, which helps businesses attract and retain talent, promotes data-driven decisions, generates consistency and scalability, inspires focus, discipline and accountability throughout an organization.

What led Tom to the discovery of the Entrepreneurial Operating System® (EOS) was his interest in finding the best recipe to help business leaders and their companies achieve what they’re really after – their vision of being great. Having worked with a multitude of operating systems, he found the Entrepreneurial Operating System to be proven, simple, agile, comprehensive and when implemented effectively, it generates powerful results.  

That discovery also led him to become a Professional EOS Implementer. Today, he truly enjoys coaching entrepreneurial leadership teams, helping them implement EOS to achieve measurable and lasting results.

Tom’s clients find him to be experienced, knowledgeable, direct and passionate about inspiring them to become their very best. He utilizes his business leadership & ownership experience to help entrepreneurial leaders get all in on their vision, executing on it, and operating as a healthy, functional, cohesive team.

Originally from the Pacific Northwest, Tom moved to Scottsdale, AZ in search of sunshine, more outdoor living and new business ventures. He serves clients across North America, and wherever they need him.

Tom Wesner, CO-Founder and CEO, Professional EOS® Implementer

Tom is devoted to making a difference in the lives of others, both professionally and personally. He dedicates his time to training himself and coaching, mentoring and inspiring other entrepreneurial leadership teams to be their best.

During his career, he has led successful startups, medium sized businesses, and multi-million dollar organizations within Fortune 100 companies.  He has championed large scale strategic initiatives, organizational transformations, acquisition & merger integrations, operations, technology, product delivery and off-shore organizations. He has successfully implemented business operating systems (BOS), operational best practices and disciplines such as Lean Six Sigma, Design For Lean Six Sigma and Customer Experience Management systems.

Over the past 25 years, his passion has been helping businesses – both large & small – become their very best.  Over that time, he learned that having a solid business operating system (BOS) in place is key to achieving business success. His passion is creating clarity and alignment around a vision, which helps businesses attract and retain talent, promotes data-driven decisions, generates consistency and scalability, inspires focus, discipline and accountability throughout an organization.

What led Tom to the discovery of the Entrepreneurial Operating System® (EOS) was his interest in finding the best recipe to help business leaders and their companies achieve what they’re really after – their vision of being great. Having worked with a multitude of operating systems, he found the Entrepreneurial Operating System to be proven, simple, agile, comprehensive and when implemented effectively, it generates powerful results.  

That discovery also led him to become a Professional EOS Implementer. Today, he truly enjoys coaching entrepreneurial leadership teams, helping them implement EOS to achieve measurable and lasting results.

Tom’s clients find him to be experienced, knowledgeable, direct and passionate about inspiring them to become their very best. He utilizes his business leadership & ownership experience to help entrepreneurial leaders get all in on their vision, executing on it, and operating as a healthy, functional, cohesive team.

Originally from the Pacific Northwest, Tom moved to Scottsdale, AZ in search of sunshine, more outdoor living and new business ventures. He serves clients across North America, and wherever they need him.

Jack Holcomb, Integrator, EOS® Implementer

Jack’s focus and passion lies in the very essence of training and coaching: helping others truly understand, master, and implement new and foreign concepts; and he’s been doing it at a highly successful level for over 10 years. 

With a seasoned background of creating and developing training programs in industries ranging from construction and manufacturing to distribution and service, Jack is keenly aware of what it takes to create effective and lasting results. His approach is deeply rooted in the philosophy of self-leadership, believing that before one can be an effective leader of others, one must first be a leader of self. His initiative and knack for training has created results across the United States, implementing and influencing training programs in the Midwest, Northwest and Southwest regions. 

Additionally, Jack works to create written content in both professional and literary spheres while keeping a pulse on the industry of EOS® and consultation. Whether working to create a new and fresh take on timeless practices or creating insight into emerging trends, his focus is to continue to educate himself and those around him while enabling the creation of extraordinary results. 

Originally from Minneapolis, Jack spends his time in Arizona and is willing to serve clients anywhere in North America.

 

Our Philosophy

What We Do Best

TransFormational EXperiences

Challenging leaders to explore and deliver the extraordinary. 

Masters of Execution

A proven track record of success and creating lasting results. 

Exponential Knowledge

A dedicated team collaborating and  strategizing for your success. 

Get In Touch

7 + 14 =

TractionSquared

27210 N 70th Place, AZ 85266
info@TractionSquared.com